Mohaymen

06Logos and visual systems

Brandidentities

Marks and systems for academies, clinics, beauty and craft.

Identity work for businesses across education, health, beauty and retail, from the first sketch of a mark to the system that carries it onto signage, print and screens.

  • 01 / 11Marketing

    A digital marketing company named for the trace a brand leaves behind. The A trails a single ribbon of ink, set beside a tall, quiet wordmark in crimson and black.

    • Athar business card in crimson, held up in a hand
    • Athar poster lit up in a bus shelter at night
    • Athar app opening screen on a phone in hand
    • Athar wordmark printed on a black tote bag
    • Athar letters mounted on a stone wall above a reception desk
    • Crimson #A42039
    • Oxblood #5C0F1F
    • Ink #111111

    Antonio, matched to the wordmark

  • 02 / 11Dental care

    A dental clinic for preventive, restorative and cosmetic care. The E and C are drawn from one circle, in champagne on deep navy, with Marcellus and Jost for a calm, premium voice.

    • Elite Clinic card in navy and champagne, held in a lounge
    • Elite Clinic panel on the waiting-room wall above the chairs
    • Elite Clinic in champagne vinyl on frosted-glass doors
    • Navy Elite Clinic paper bag on white marble
    • Backlit Elite Clinic sign with the Arabic name, on a blue-grey wall
    • Deep navy #18242F
    • Champagne #BFA06A
    • Warm white #F4F0E8
    • Ivory #E9E0D0
    • Greige #B0A38E
    • Soft teal #4E817B

    Marcellus for display, Jost for text

  • 03 / 11Leather goods

    A label for bags and accessories. An E and L looped into one continuous line, finished in gold over a widely spaced serif, made to sit quietly on leather, a swing tag or a card.

    • Elora logo pressed in gold into a taupe leather bag
    • Elora swing tag held up against a sunlit wall
    • White Elora shopping bag hanging from a brass door handle
    • Mocha Elora box with the logo in gold foil
    • Ivory Elora card with an envelope and flowers
    • Ivory #F7F3EE
    • Cream #EDE5D8
    • Beige #D9C8B4
    • Taupe #A89A8A
    • Mocha #3A2E28
    • Gold #C8A86B

    Cormorant Garamond, matched to the wordmark

  • 04 / 11Beauty

    A beauty brand. A calligraphic D and L crossed into one monogram, made for gold foil on black stock, with a light, widely tracked name beneath it.

    • Blush Diva Lush card in gold foil, with a rose on dark slate
    • Black Diva Lush perfume bottle held in a hand
    • Black Diva Lush gift box with the monogram in gold foil
    • Blush Diva Lush box and cream jar on stone
    • Diva Lush canvas on a salon wall above a styling chair
    • Gold foil #C9A243
    • Blush #D9C9BF
    • Velvet black #141210

    Montserrat Alternates, matched to the wordmark

  • 05 / 11Education

    An academy named for the Tigris, Dijla in Arabic. The D sits inside a turned square that reads like a seal, in academy orange on near-black, with classical capitals for the name.

    • Orange Dijla Academy notebook on a dark wooden desk
    • Dijla Academy student card in a lanyard holder
    • Dijla Academy logo printed on a black hoodie
    • Dijla Academy title slide projected in a lecture hall
    • Dijla Academy chalked on a classroom board
    • Academy orange #EB8517
    • Ink #181010
    • Paper #F5F1EA

    Cinzel, matched to the wordmark

  • 06 / 11Industry

    An industrial brand. A steel-navy M with teal bars cut through it like stacked sheet metal, over a light, widely spaced name.

    • Metallic logo on a white hard hat carried by a worker
    • Metallic logo painted on a clad warehouse
    • Metallic mark laser-etched into brushed steel
    • Metallic livery on the side of a white van
    • Metallic sign along a loading-dock wall
    • Steel navy #2C5074
    • Teal #4CA4AC
    • White #FFFFFF

    Mona Sans Light, matched to the wordmark

  • 07 / 11Barbershop

    A barbershop. The S and B lock together around a comb, in gold and white, above a heavy name made to read from across the street.

    • Samer Barber styling paste tub with a chalk label
    • Black Samer Barber sign above a shop window
    • Samer Barber logo painted on a black brick wall
    • Black Samer Barber card with the logo in gold foil
    • Two stacks of black Samer Barber cards on marble
    • Gold #D3A85B
    • Black #111111
    • Chalk #F4F1EA

    Unbounded, matched to the wordmark

  • 08 / 11Education

    A school in pharmacy. The P stands as a column, and a green serpent winds around it, borrowing the oldest symbol in pharmacy.

    • Pharma Future School logo embroidered on a pharmacist's coat
    • Pharma Future School sign on a laboratory wall
    • Pharma Future School letters beside a glass entrance
    • Pharma Future School printed on an open pill box
    • Pharma Future School logo on a white mug
    • Royal blue #1F5E99
    • Mint green #2BB873
    • Deep navy #0E2A47

    Archivo Heavy, matched to the wordmark

  • 09 / 11Seasonal

    A summer mark. A sun rises over hand-cut, flared letters that fade from sea blue to pale sky, with a warm stroke underneath like a horizon.

    • Hello Summer poster in a bus shelter under palm leaves
    • Hello Summer printed on the back of a white T-shirt
    • Hello Summer on a blue cap and a white top, among palm trees
    • Hello Summer roadside sign above palm trees
    • Hello Summer printed on a fringed beach umbrella
    • Sea blue #2F86C6
    • Pale sky #A9CFEA
    • Sun #F8B23C

    Fraunces, matched to the lettering

  • 10 / 11Food

    A keto food brand. The Arabic name sits inside a single leaf, in cocoa brown and fresh green, simple enough to read at a glance on a sign or a mug.

    • Al-Marwa logo on a takeaway cup held in a café
    • Al-Marwa label on a jar of spread
    • Al-Marwa logo printed on a kraft paper bag
    • Al-Marwa printed on a kraft stand-up pouch
    • Al-Marwa painted on a green shop awning
    • Leaf green #2DAE74
    • Cocoa #3A2817
    • Cream #F4EEDF

    El Messiri, matched to the Arabic lettering

  • 11 / 11Lifestyle

    Four ribbon letterforms interlace and turn around a centre like a rosette, set beside a high-contrast serif name, in deep crimson with blush and sand.

    • Tales shopping bags carried over a shoulder
    • Envelopes sealed with crimson wax pressed with the Tales rosette
    • Tales rosette and name stamped on a linen book cover
    • A row of Tales candles in amber jars
    • Crimson Tales card among confetti and ribbon
    • Crimson #970A22
    • Blush #F4BEB6
    • Sand #E3D1C3

    Playfair Display, matched to the wordmark

Alongside identity work: campaign and social design for brands in retail, health, real estate and technology.

  • Medistore Black Friday post: 50% off
  • Subscription post for an AI study tool
  • Arabic product post for Marvis toothpaste
  • Product post for an anti-hair-loss lotion
  • Arabic post asking whether a business needs an ERP
  • Arabic real-estate post: a house for sale
  • Skincare ampoule product post
  • Technology company post about artificial intelligence
  • Medistore October offer post
  • Subscription post for an AI assistant
  • Skincare serum product post
  • Lip balm product post
  • Arabic real-estate post: land for sale
  • Post for a smart-solutions platform
  • Skincare brand product post
  • Technology post: the future is artificial intelligence